Dansk Flatware

Lenox Corporation and David's Bridal Enter Into an Agreement Awarding Lenox ...

03.10.11

BRISTOL, Pa., Oct. 3, 2011 /PRNewswire via COMTEX/ -- Lenox Corporation announced today that it has entered into a new partnership agreement with David's Bridal to become the tabletop brand of choice for brides-to-be. The partnership between Lenox Corporation, which is the largest upstairs tabletop vendor in the country, and David's Bridal, the nation's leading bridal and special occasion authority with more than 300 stores in the U.S., Canada and Puerto Rico, will provide customers with a one-stop shopping resource for all of their dining and entertaining needs.

Lenox Corporation was granted the exclusive rights to market to all of David's Bridal's registered brides the Lenox bridal collections, which include fine bone china and casual dinnerware, extensive collections of stemware and flatware, entertaining serveware and occasion giftware.

"As an American company, celebrating more than 120 years of American design and craftsmanship, we couldn't be more thrilled to partner with another iconic American brand," states Lester Gribetz, President of Lenox Corporation. "David's Bridal's demographic is closely aligned with that of the Lenox brand providing Lenox with a wonderful opportunity to broaden our reach and connect with more bridal registry customers. We are privileged to be the tabletop authority of choice helping David's Bridal brides register for a world of entertaining possibilities," adds Gribetz.

Source: MarketWatch (press release)