Wholesale Bakeware

Porthcawl high street 'bucks downturn trend'

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The pair, who bought a company in France to enable them to make their own brand products and as a result also have a store in Paris, believe they can make a go of it in the town as long as, to use their own words, they "don't put all our eggs in one basket".

Mr Henderson said: "We were very surprised with the amount of trade we did [when the shop opened] in November, which was above what we'd forecast.

"While these are premium products, people like to come in and treat themselves. We'd say we're at the bottom end of the luxury market in price terms, and we do stock less expensive products in the back of the shop."

He said their trade at the time being was very much based on local and returning customers, which he acknowledged included people from surrounding towns, rather than being dependent on one-off day trippers.

Mr Easterbrook explained that the company was also in the process of setting up a website to sell online, and also sold wholesale from their French company, so were not totally reliant on sales through the door at the shop in Well Street.

Source: BBC News