Silicon Bakeware

2011 Trends: What The Housewares Show Foretells For Food Processing

28.03.11

Sold-out for the first time in three years, the show rang up a 5 percent increase in total buyer attendance (21,000), with 1,951 exhibitors (also up 5 percent from last year) It's the place to be for trend watching because housewares manufacturers respond so quickly to consumer demand.

Another sign of optimism is that men's underwear sales are on an upswing (apparently, men stop buying it during a recession), kidded NPD's Peter Goldman. On a more serious note, he points out cookware and kitchen electrics are benefiting from the do-it-yourself-at-home trend, also influenced by cooking programs on TV.

"This has helped to create a growing generation of what we call aspirational chefs," he says.

Nesting at home continues to be the most important lifestyle trend as consumers continue to watch their pocketbooks. But they are finally replacing basic kitchen tools and pans with very colorful products offering multi-functional benefits that help consumers cook up healthier foods with less effort.

Source: Food Processing